Have you heard of the Spectacles from Snapchat? If not, these technological sunglasses are the aforementioned social media network's first foray into the tech market. The idea behind this gadget is that, while being worn, they can allow people to record and share video content to Snapchat in an instant. There's more to know about Spectacles than this, though, and there are many Long Island advertising agencies that can shed light upon.
Your local fishbat Long Island advertising agency can tell you that Spectacles weren't available to everyone at first. As a matter of fact, they had very limited availability before Snapchat eventually produced more to be sold. However, demand didn't grow and supply failed to move at an expected pace. One of the possible reasons for this is price, which isn't justifiable for all Snapchat users across the board.
It can't be said that the concept of Spectacles isn't unique, given its functionality. The idea of recording video at any location before uploading it to Snapchat, all without opening the app on your phone, is novel. One could also argue that Spectacles, in a different time, would be a quirky fashion accessory. Spectacles did well as a limited run project, but it's clear that traction slowed once the product was made more available.
What could have been done in order to make Spectacles a hotter project? It's difficult to say, mainly because this project seems to have a niche appeal. Could a lower price tag entice users? Maybe more awareness could have been generated by Snapchat to help make more people aware of the product in question. After all, if no one knows that a product exists, its sales will not live up to the potential it could reach.
While Spectacles might end up fading away, the same cannot be said for Snapchat as a whole. After all, it's a widely used social media platform, especially by those who love to take pictures and record videos. The app in question will continue to grow, and one can make the prediction that Spectacles won't be the company last attempt to get into the hardware market. It's a simple matter of creating an idea before bringing it out into the public.
Your local fishbat Long Island advertising agency can tell you that Spectacles weren't available to everyone at first. As a matter of fact, they had very limited availability before Snapchat eventually produced more to be sold. However, demand didn't grow and supply failed to move at an expected pace. One of the possible reasons for this is price, which isn't justifiable for all Snapchat users across the board.
It can't be said that the concept of Spectacles isn't unique, given its functionality. The idea of recording video at any location before uploading it to Snapchat, all without opening the app on your phone, is novel. One could also argue that Spectacles, in a different time, would be a quirky fashion accessory. Spectacles did well as a limited run project, but it's clear that traction slowed once the product was made more available.
What could have been done in order to make Spectacles a hotter project? It's difficult to say, mainly because this project seems to have a niche appeal. Could a lower price tag entice users? Maybe more awareness could have been generated by Snapchat to help make more people aware of the product in question. After all, if no one knows that a product exists, its sales will not live up to the potential it could reach.
While Spectacles might end up fading away, the same cannot be said for Snapchat as a whole. After all, it's a widely used social media platform, especially by those who love to take pictures and record videos. The app in question will continue to grow, and one can make the prediction that Spectacles won't be the company last attempt to get into the hardware market. It's a simple matter of creating an idea before bringing it out into the public.
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