Monday, April 15, 2019

Reddit Video Do's And Don'ts Every Long Island Advertising Agency Should Know

By Arthur Williams


In 2018, Reddit announced that videos hosted, on their platform, were viewed 1.4 billion times per month. The growth of video content on this platform should come as no surprise, as most people tend to gravitate toward said content, but it should indicate where business owners should place their focus. Anyone that's looking to achieve Long Island advertising success should be mindful of these do's and don'ts. They will help you generate traction on this platform, from a video standpoint.

One of the biggest "do's" of video content on Reddit, according to companies like fishbat, is to keep them as short as possible. On social media, there seems to be a preference toward "snack-sized" video content, whether it's designed to entertain, inform, or what have you. Instead of having your content go several minutes, keep them only several seconds long. This will make every video easier to consume, increasing its performance in the process.

Next, keep your video content focused. You shouldn't have your videos deviate from their intended purposes, whether it's to sell products, inform current customers, or what have you. If your content lacks focus, not only on Reddit but any form of social media, it's less likely to perform. The average user is likely to deviate from content if it fails to stay on track, which is another tip that business owners should keep in mind.

Now let's discuss a few things that shouldn't be done with Reddit video content, starting with outward promotion. On social platforms like Reddit, users can determine when they're being advertised to, without any further value being presented. Blatant marketing won't fly, which means that business owners will have to be more creative with how they create content. It may take additional effort, on your end, but it will pay off.

A lack of genuineness can hurt your Reddit video content, too. There seems to be a shift in the mentality that adults have when it comes to companies they do business with. More often than not, they will gravitate toward establishments that help others or are involved in their communities. This goes back to the aforementioned idea of genuineness, which should be featured in the content that you post on social media, Reddit included.




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