One may have a great product that would be beneficial to many people but they need a way to get the word out. One must introduce the product to the market and promote it before any sales can be made. Postcard marketing is a direct promotion strategy that makes use of little visually appealing pieces of cardboards to communicate a message. It is simple and flexible.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
Images are a great way to ensure the message stays ingrained in the mind of the recipient. This is the whole point of logos. Images used alongside words are retained in the mind of the mind for up to three days by a large percentage of the recipients. The image should be relevant to both the message and target demographic. It must also be eye-catching.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The first five seconds from the moment the client is engaged are crucial. They will determine whether the card will go in the trash or up on the fridge. One has those few seconds to capture attention with an interesting headline. It must be a call to action. Make it clear and unambiguous. The message has to be crafted in the most effective way using the least number of words.
Images are a great way to ensure the message stays ingrained in the mind of the recipient. This is the whole point of logos. Images used alongside words are retained in the mind of the mind for up to three days by a large percentage of the recipients. The image should be relevant to both the message and target demographic. It must also be eye-catching.
The card should not say too much. The message communicated should revolve around only one subject. It is tempting to have information about multiple products on the card to save time and money. This could be detrimental. It confuses the prospect and only works to scatter attention. One should focus the mind of the prospect on that one product or offer.
Mails come in envelopes. If one sees an envelope from say, the bank, they know it is their credit card bill. Sometimes one just wants to ignore that for a few hours or longer. Postcards only require a stamp and off they go. The first thing one will see will not be a boring address but a scintillating offer. Using digital promotion has its benefits but in one aspect, this model wins over. Viruses. People do not trust emails from unknown sources anymore so chances are that they will not open a promotional material sent by electronic mail. A piece of cardboard that is delivered by the trusty mailman will be free of viruses though.
This mode of promotion is quite inexpensive. One should try their best to use the best paper available. It should not arrive at the recipient in crumples. It should stand transportation hassle and bustle. The size should also allow enough space for only the necessary information. The words and image should be squeezed together.
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