Wednesday, November 22, 2017

Holiday Do's & Don'ts Every Internet Marketing Company Must Know

By Rob Sutter


Are you working for an Internet marketing company or actually own one yourself? If so, chances are that you're familiar with holiday marketing. As a matter of fact, you might have created a number of successful campaigns that helped your clients receive tremendous sales during this busy time of year. With that said, it's important for newcomers to know how to get the most out of the holidays. The following do's & don'ts will help you do exactly that.

DO know your platforms and their purposes. One of the most important things to know about holiday marketing is that you have various platforms at your disposal. However, it's vital to know how they can be used to yield the most results. For example, if you're looking to showcase images of your products, maybe Instagram or Pinterest will be worthwhile. This is just one of many pieces that make up the larger holiday marketing puzzle.

DON'T begin your marketing strategy too late. One of the biggest problems one might run into with holiday marketing is starting too late. After all, other businesses might have started long before you have. As a result, you may not be able to reach out to as many people as you would have liked. As the likes of fishbat.com, the sooner that you're able to start, the better off you'll be once the holidays are over.

DO encourage potential customers to buy from you. During the holidays, competition to see who can receive the most sales will be rampant. How can you ensure that people will do business with you? One of the ways to do this is by offering discounts. Customers will be able to save money, particularly on large purchases. This is one of the ways to encourage potential customers to buy, which will only help you that much more as the holidays roll on.

DON'T be afraid to ask for help. As a matter of fact, the best holiday marketing efforts tend to be carried out by groups or teams. Have one employee focus on writing content. Assign someone else to social media-focused responsibilities. These are just a few ways that you can separate responsibilities so that everyone has a specialty. To say that this will aid future holiday marketing endeavors would be something of an understatement.




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