Friday, January 20, 2017

How To Make Internet Marketing Work For You

By Jordan Jeff


Marketing a product or service using the internet in the age of social networking has never been easier. If you have been waiting for your golden opportunity to make a splash in the market, now is the time to strike. This article will get you on your way utilizing internet marketing.

Follow-up with customers. Ask if they are benefiting from your product or service. Ask if there's anything you could have done better. If you want to take it a step further, follow-up with non-buyers as well. Find out why they didn't buy anything and ask what would have made them do so.

Make the first 100-150 characters of your META description tag count. The text in your meta description is shown right below the page title in search engines. A good description will get people to click, and the number of clicks influences your site's position in search results. Long descriptions will be truncated, so be careful.

If your site has many images, it is always a good idea to label those images using the "alt" tag. Doing so will allow a lot more text to get searched by web crawlers passing through your site. Web crawlers can only search these labels, as well as captions around the image, but not the image itself. By taking this simple step, each image on your site will contribute to a higher search position.

Track information other than your website numbers. Keeping a strong log of how many people email, call, or snail-mail you can be beneficial to showing you how many visitors you actually have. Having knowledge of these statistics can give you the information you need to increase your visitors and buyers.

You should make a habit of linking back to your own site or old archives whenever you create new content. You can easily get additional traffic for different pages this way. However, you should be careful not to go overboard with too much links because you could annoy users and readers.

If you have created a Facebook page, try to get as many people to "like" you as possible. This will increase the popularity of your webpage and business, leading to more opportunities. Also, you should provide a reward to the people who do like your page, with discounts or free products.

Promote other products or companies on your website that are related to your industry, but not direct competitors. This will allow you to build strong relationships with other companies as they could help your marketing campaign by advertising your brand on their site. In turn, your company will receive additional exposure.

An effective way to advertise online is to push your customers to advertise to their friends. This can be done by giving out incentives for services done by consumers such as referrals. A good example is to give bonuses if a customer recommends three people. That way you can have four customers instead of one.

With social networking at an all time high, it has never been easier to sell a product or service online. This is the age of the internet customer. This article aimed to outline some great advice as to how to market a product or service using the internet with an intent to turn a profit.




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