Just because a website provides solid information or offers high-quality products doesn't necessarily mean that it will rank in search. Anyone that specializes in Long Island SEO will agree, as crawlability may be an issue. If search engines cannot accurately read your site, then it's unable to rank for the various keywords you have in mind. To improve your site's crawlability, here are a few methods that you would be wise to carry out.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
Duplicate content can have a serious impact on your site's crawlability, too. When a search engine depicts content that either repeats or is directly ripped from another platform, it won't place the website at a high level. If anything, your site will be more difficult to be found, even for keywords that have been targeted for years. By removing duplicate content, your site will become that much easier for search engines to read.
For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.
A website's inability to be crawled is likely due to technical problems. According to companies such as fishbat, one of the biggest culprits is a lack of text. While your site may be rich with visual content, such as images and videos, it needs text in order to be accurately read by search engines. Not only should content be present, but images and videos should come with their own text tags as well. These are just a few steps to take toward greater crawlability.
You can also improve your site's crawlability by improving the speed at which it loads. One of the problems that can hold a site back, from an SEO standpoint, is slowdown. This is especially common among websites that are heavy in visual content, photos and videos being the most prominent. These take more time to process. The downside is that your site will operate at a slower speed, so reducing the volume of such content, if it can be helped, is recommended.
Duplicate content can have a serious impact on your site's crawlability, too. When a search engine depicts content that either repeats or is directly ripped from another platform, it won't place the website at a high level. If anything, your site will be more difficult to be found, even for keywords that have been targeted for years. By removing duplicate content, your site will become that much easier for search engines to read.
For those that have been having trouble ranking on Google, or any search engine, crawlability might have been the culprit all along. As you can see, though, there are many ways to improve matters. Everything from your site's content to the pace at which it loads should be accounted for. By making adjustments like the ones detailed earlier, your site's SEO will improve, ensuring that you draw the attention of more visitors in the long term.
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