One of the hallmarks of a reputable online marketing company is its ability to use an array of utilities. Newsletters are included in this conversation, and to say that they can help with advertising would be an understatement. In fact, the best content, in this regard, receive tremendous engagement and create interest about products and services alike. Not all newsletters are made the same, though, and understanding these big myths will help you develop better ones in the future.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"Content isn't so important with newsletters." One of the most important rules of digital media is that content matters. This is no different when it comes to newsletters, meaning that you must put in as much care and attention here as possible. Is your audience of a certain age range? Do they have certain interests? By answering these questions, you will have a better understanding of the content they're most likely to consume.
"Sending out newsletters monthly seems like a bit much." One of the reasons why monthly newsletters perform the best is because they keep you in the audience's mind more frequently. This will make them more likely to remember you when shopping, for example, and they have an opportunity to buy your product. You may think that quarterly newsletters are more effective, but their lower frequency means that they won't have the same impact.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"Content isn't so important with newsletters." One of the most important rules of digital media is that content matters. This is no different when it comes to newsletters, meaning that you must put in as much care and attention here as possible. Is your audience of a certain age range? Do they have certain interests? By answering these questions, you will have a better understanding of the content they're most likely to consume.
"Sending out newsletters monthly seems like a bit much." One of the reasons why monthly newsletters perform the best is because they keep you in the audience's mind more frequently. This will make them more likely to remember you when shopping, for example, and they have an opportunity to buy your product. You may think that quarterly newsletters are more effective, but their lower frequency means that they won't have the same impact.
"Longer newsletters are more valuable." Just because you can make your newsletters longer doesn't mean that you should. In fact, it's recommended that you focus on shortening newsletters so that they fit within a page or so. What this does is provide content to recipients without overwhelming them. Keeping things short and sweet is paramount in the digital age, so follow this mindset when designing newsletters as well.
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