No matter how great a product or service is in person, if it does not shine online it may as well not exist. While big businesses always seem to be ahead of the curve when it comes to all things ecommerce, this does not have to be. There is an SEO Agency that is ideal for the small or new business that needs an expert on their marketing team.
Digital marketing is becoming a specialty that appeals to former salespeople, virtual assistants or writers. Depending on past experience, there may be skillsets that make a person ideal to run or assist with a marketing plan. Ideally, anyone who can merge creativity with organizational and sales strategies may be the ideal candidate but there is often more.
Market research is something that trumps a lot of people because it also includes the measurement of traffic. It also entails A/B testing, or the comparison of tools to see which is the most effective. If an online video is being used to sell a service, more than one video should be used to compare conversion rates.
In the case of brands where the information is the selling point, visitors want to receive something without barriers or anything considered to be an interruption. Unless a person is known for their genuine sense of humor, it is best to leave comedy out of the content. However, if there is a way to have the best of both worlds and gain traffic, a digital marketing or SEO expert will have valuable input.
Online marketing experts will also know how and where to place content so that it is likely to view by the largest desired audience. The same way that the majority of television and radio commercials are run during certain hours, the same applied to ecommerce. Reaching an audience means targeting them while there are most likely to be online.
Experts should also be familiar with social media protocol, in terms of respecting privacy and keeping posts and images positive. Also, everything that is posted on social media accounts should be congruent with the content found on the website. Sometimes sharing a personal moment is a nice diversion but amateurs may go overboard with pics of the family pet.
While the average person may be familiar with search engine trends, few people know that using meta tags is key to being found online. These rules apply to audio, images, video and textual content. Even social media pages must be tagged accordingly, while content creators should use hashtags only when appropriate.
Search engine rules can change often and at random but experts usually get the heads up first. They can do the research to ensure that all live content that belongs to their clients represents them properly. In other words, there should be no links to spammy sites, or dead links, as this can bring down the ranking. This is an ongoing task that is best left to experts that can be proactive in making sure their clients looks good online 24/7.
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