Tuesday, April 24, 2018

Can A Nonprofit Benefit From A Website Design Company?

By Arthur Williams


Regardless of the cause that you're passionate about, creating a nonprofit can help make a difference. Anyone that has ever done this, though, will tell you that it isn't as easy as it seems. There is ample work that goes into creating an organization like this, especially when it comes to building a website. Can a nonprofit benefit from a website design company? The simple answer is, "yes." For a more extended breakdown, read on.

One of the ways that web design companies assist nonprofits is by helping them establish a brand. What is it that a nonprofit wants to be known for, from a visual standpoint? To expand on this, when someone sees the color red with white text against it, most people would immediately think of Coca-Cola. Branding matters and reputable agencies like Lounge Lizard can help to establish this.

Next, it's important for information to be easily found. Every nonprofit organization has a reason for existing, so why not make said information as clear as day on your site? By doing so, people will be better able to understand what you're trying to accomplish. From there, they can determine if they'd like to get involved as well. In the information age we live in today, making it easily accessible is perhaps the most vital step that can be taken.

Mobile-friendly web design is another topic for nonprofit organizers to be mindful of. When people learn about their nonprofits, they will do so through numerous devices. Smartphones are popular in this respect, so it should come as no surprise that developing sites with these devices in mind is essential. The more mobile-friendly a site is, the better it will rank, which will allow it to perform at a higher level.

Finally, if a nonprofit site is going to be as effective as possible, it must include a call to action. For those that don't know, CTAs are designed to further encourage those that may not have been fully onboard otherwise. When someone knows where to go, or who to call, they will be more likely to get involved and help the cause. If a CTA isn't present, it becomes needlessly difficult for someone to know what to do.




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