Tuesday, September 12, 2017

Why Long Island Advertising Agencies Should Note Linkedin Native Video

By Rob Sutter


Native video is nothing new - Facebook, for example, has made it a staple in its own right - but now LinkedIn can say that it has joined the fray. The largest social media network for professionals recently unveiled this new feature. What it should do, more than anything else, is make the platform in question more engaging for users regardless of job title, industry, or what have you. This is what you should know about LinkedIn native video and why it may benefit Long Island advertising agencies.

During the middle of July, LinkedIn native video was rolled out onto the social media network's app. Much like how Facebook does native video, LinkedIn users will be able to record footage either horizontally or vertically. From there, the content can be directly uploaded to news feeds. Furthermore, videos can be as long as 10 minutes each, though going that long isn't recommended. This is just a brief overview that the likes of fishbat can offer.

To say that this feature matters would be an understatement, especially in the mobile world we live in today. After all, Long Island advertising agencies can attest to the importance of smartphones and the collective role they play in society. Without them, we aren't able to access information as easily or communicate with those we're close to. Video is engrossing, so it should come as no surprise that LinkedIn would get onboard.

It's also worth noting the potential of video for B2B purposes. After all, LinkedIn has become one of the biggest platforms for B2B endeavors, but it can be difficult to convince people to invest in products and services they can't see. Video makes it easier to showcase what companies have to offer, which means that those on the outside may be more willing to inquire. In simple terms, this can result in more sales down the road.

Are you looking to get more out of LinkedIn? If so, it might be worth conducting further research on native video in general. There's no denying the fact that this is a worthwhile service, regardless of what you have to offer. You simply have to make sure that your offerings have value to other LinkedIn users. By taking the time to learn about native video and how to harness it, you might find yourself using this social media platform more often.




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