Saturday, September 16, 2017

Linkedin Messaging & The Perks That Online Marketing Companies Can Use

By Rob Sutter


With the recent layout change of LinkedIn comes a number of other adjustments, some more prominent than others. LinkedIn Messaging has been a common trait of the professional social media platform, but now it can be used as an instant messaging platform. To say that this is remarkable would be an understatement, but what are the specific benefits of said system? Here are just a few that online marketing companies can draw your attention to.

One of the biggest benefits of LinkedIn Messaging is that it can be accessed from any section of the site. For example, if you're scrolling through your feed, you may want to immediately message someone. Instead of having to go to the specific page to do so, you'll be able to access the widget at the bottom of the feed, choosing a specific connection to reach out to. This ease of use matters, but there are other benefits that the likes of www.fishbat.com can draw your attention to.

You should also know that LinkedIn Messaging allows you to keep track of the messages sent and received. It has a search function, which can help you look up messages, not only in terms of specific content but the connections associated with them. For those that have multiple connections, it's easy to see why this particular function would be useful. This is another reason why Messaging stands out.

Finally, LinkedIn Messaging allows you to attach a number of files. Whether it's a Word document, an Excel spreadsheet, or what have you, it's easy to send what you need without any problems. For example, if you have a client presentation and you just made edits to your notes, you can send them to said client through LinkedIn. This makes for a hassle-free process that only increases the worth of Messaging.

When it comes to the selling points of LinkedIn Messaging, these are just a few to be mindful of. While it's recommended that you connect with other professionals, it's just as worthwhile to stay in touch with them over the course of time. This is where Messaging comes into the fold, as it's one of the best ways to stay engaged over the course of time. Keep this tool in mind if you're planning on using LinkedIn in the near future.




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