Why is SEO so important?
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This is where an SEO professional comes in. Hiring an SEO/SEM company is often a better course of action than trying to learn everything about getting a good page rank yourself - and then having to learn it over again when, inevitably, Google changes the algorithms they use to determine which web sites are the most "useful" to searchers. As this happens regularly, SEO is not a one time thing but an ongoing task that has to be done again and again.
For instance, many people think that by "keyword stuffing" or loading their articles up with keywords, they can still improve their page range. This strategy, however, hasn't been a successful one for a very long time, but there are some SEO companies that are still, regularly suggesting it. Articles that are filled to the brim with keywords are not fun to read and as a result, people will start spending a lot less time on your pages, which is a factor that's definitely reflected in the Google algorithm. This doesn't mean, however, that keywords lack importance entirely - you just should be using a keyword 30 times within a single article.
Among some of the many other, effective practices to include in your campaign are making your web pages mobile-friendly (which is currently a requirement for ranking well), creating high-value and relevant content, and correctly applying authorship.
The absolute best way forward is to contact a reputable SEO agency and have this entity review and update your website on a regular basis.
It matters because in this day and age the first thing your prospective customer does is open up Google and search for, for example, "guaranteed SEO services Riverside CA." If you do not show up on the first page when they do that, then they likely will not find out you exist. Word of mouth can certainly help, but to grow your business you need as many people as possible to be aware of your existence and the services you offer.
This is where an SEO professional comes in. Hiring an SEO/SEM company is often a better course of action than trying to learn everything about getting a good page rank yourself - and then having to learn it over again when, inevitably, Google changes the algorithms they use to determine which web sites are the most "useful" to searchers. As this happens regularly, SEO is not a one time thing but an ongoing task that has to be done again and again.
For instance, many people think that by "keyword stuffing" or loading their articles up with keywords, they can still improve their page range. This strategy, however, hasn't been a successful one for a very long time, but there are some SEO companies that are still, regularly suggesting it. Articles that are filled to the brim with keywords are not fun to read and as a result, people will start spending a lot less time on your pages, which is a factor that's definitely reflected in the Google algorithm. This doesn't mean, however, that keywords lack importance entirely - you just should be using a keyword 30 times within a single article.
Among some of the many other, effective practices to include in your campaign are making your web pages mobile-friendly (which is currently a requirement for ranking well), creating high-value and relevant content, and correctly applying authorship.
The absolute best way forward is to contact a reputable SEO agency and have this entity review and update your website on a regular basis.
About the Author:
To know more about guaranteed SEO services Riverside CA businesses should review the essential info online. For all your marketing needs, go to http://automatedsocialnetworking.com/.
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