The Internet shines with information, but not everything will be easy to find. For this reason, businesses should make it as easy as possible for potential customers to find the insight they're looking for. This is where FAQ pages come into play, as they outline the most commonly asked questions, in addition to resolutions. These web pages can help with Long Island SEO, and for a better understanding of what this entails, keep the following do's and don'ts in mind.
One of the essential "do's" of FAQ page development involves the utilization of images and text alike. Reputable agencies such as fishbat.com will agree, as users may have to piece certain pictures together in their minds. Text alone may not allow them to do so, which is where high-quality images come into play. Provided they're relevant to the content at hand, you will see that the images in question make a considerable difference.
Next, ensure that there is a hierarchy when it comes to frequently asked questions. For example, a user may want to know what, exactly, a company is; this question should be among the first they see. From there, questions about the company's location, how long they've been in business, and other such facts should follow. When questions are positioned in this way, it makes the FAQ page itself more streamlined, positively influencing SEO in the process.
There are a few things to avoid in the FAQ page creation process, though, starting with an overreliance on keywords. To say that keyword stuffing is problematic to SEO would be an understatement, as it can hurt your rankings in the long term. Relevant terms should be included in your content, but only in spots where they appear to be natural. Furthermore, you don't want them to take up the bulk of your FAQ page real estate. Rich, user-focused content should be the priority.
Lastly, it's vital to keep the language of your FAQ page as general as possible. After all, you want as many people as possible to find the information they need without having to contact you. This is the main reason why this page is created in the first place, so keep any industry jargon by the wayside. It will make your content easier to consume, not to mention more invaluable, which can go a long way from an SEO standpoint as well.
One of the essential "do's" of FAQ page development involves the utilization of images and text alike. Reputable agencies such as fishbat.com will agree, as users may have to piece certain pictures together in their minds. Text alone may not allow them to do so, which is where high-quality images come into play. Provided they're relevant to the content at hand, you will see that the images in question make a considerable difference.
Next, ensure that there is a hierarchy when it comes to frequently asked questions. For example, a user may want to know what, exactly, a company is; this question should be among the first they see. From there, questions about the company's location, how long they've been in business, and other such facts should follow. When questions are positioned in this way, it makes the FAQ page itself more streamlined, positively influencing SEO in the process.
There are a few things to avoid in the FAQ page creation process, though, starting with an overreliance on keywords. To say that keyword stuffing is problematic to SEO would be an understatement, as it can hurt your rankings in the long term. Relevant terms should be included in your content, but only in spots where they appear to be natural. Furthermore, you don't want them to take up the bulk of your FAQ page real estate. Rich, user-focused content should be the priority.
Lastly, it's vital to keep the language of your FAQ page as general as possible. After all, you want as many people as possible to find the information they need without having to contact you. This is the main reason why this page is created in the first place, so keep any industry jargon by the wayside. It will make your content easier to consume, not to mention more invaluable, which can go a long way from an SEO standpoint as well.
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