When you think of Long Island advertising, and digital marketing in general, what are some of the tools of the trade that come to mind? As you list them off, graphic design may be included in the conversation. No matter how much information you have, it's possible that not every detail holds up. Here are some of the typical graphic design misconceptions, in addition to accurate insight that will make your work shine.
"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.
"All the knowledge one needs comes from school." The value of a college or university degree can't be denied, but learning is done even afterward. Graphic design is an ever-changing endeavor, which means that you must constantly be aware of the industry around you. In addition, you should be mindful of the different tools that come out, as these can make work easier. If you think that everything you need, from a learning standpoint, comes from school, you'd be mistaken.
"If there are any edits to be made, they can be done in quick fashion." This is yet another misconception that, upon further evaluation, doesn't hold up. Keep in mind that graphic design requires ample care and attention, which means that any appointed edits must be treated accordingly. This is especially true for bigger assignments, such as entire overhauls. These edits take time, but the results will be nothing short of worthwhile.
"The only tool a graphic designer needs is a computer." Given the digital nature of graphic design, this is an easy mistake to make. Graphic designers will require much more, though, even beyond digital means. For example, many designers like to sketch out their work beforehand, which means that sketchpads and pencils, at the very least, will be needed. The more that designers have to work with, the better their work will become.
"There's not much that goes into "graphic design." On the surface, graphic design may seem like a career that anyone can get into. This isn't the case, as companies such as fishbat will tell you, since there are many responsibilities to account for. Everything from an understanding of client needs to ongoing industry trends must be accounted for. Graphic design requires effort, but there's no denying the appeal that it has to those willing to get involved.
"All the knowledge one needs comes from school." The value of a college or university degree can't be denied, but learning is done even afterward. Graphic design is an ever-changing endeavor, which means that you must constantly be aware of the industry around you. In addition, you should be mindful of the different tools that come out, as these can make work easier. If you think that everything you need, from a learning standpoint, comes from school, you'd be mistaken.
"If there are any edits to be made, they can be done in quick fashion." This is yet another misconception that, upon further evaluation, doesn't hold up. Keep in mind that graphic design requires ample care and attention, which means that any appointed edits must be treated accordingly. This is especially true for bigger assignments, such as entire overhauls. These edits take time, but the results will be nothing short of worthwhile.
"The only tool a graphic designer needs is a computer." Given the digital nature of graphic design, this is an easy mistake to make. Graphic designers will require much more, though, even beyond digital means. For example, many designers like to sketch out their work beforehand, which means that sketchpads and pencils, at the very least, will be needed. The more that designers have to work with, the better their work will become.
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