Tuesday, August 16, 2016

Tumblr Do's & Don'ts From Internet Marketing Companies

By Rob Sutter


Tumblr is, without question, among the most interesting websites under the social media umbrella. While it's mainly used for blogging purposes, you might not realize that it can have quite an impact on marketing. As a matter of fact, it wouldn't be far-fetched for Internet marketing companies to make Tumblr part of their respective strategies. If you'd like to know how this can be done, consider the following do's and don'ts.

DO create an account with uniqueness in mind. When you first create a Tumblr account, you'll find that everyone has blogs. In order to get yours started, try to focus on making yours as unique as possible. This can be done in a variety of ways, such as incorporating your own photos or color schemes. These might seem like simple actions but, if you put in the time and effort, all of the small steps will eventually lead to big results.

DON'T overlook the importance of following others. What about social media engagement, which is another important factor that goes with using Tumblr? One of the best ways to go about this is by following blogs that are in the same industry as you. If you do this, you'll see their posts on your feed, which will give you the opportunity to interact with them. The more people you follow, provided their content is valuable, the more that you'll get out of Tumblr.

DO know the features of Tumblr. Like any other social media platform, Tumblr boasts a collection of features you can take advantage of. According to authorities like fishbat, users can queue posts for the future, meaning that you won't have to post them immediately. You can also draft posts you've been creating so that you can come back to them later. These are just a few features that Internet marketing companies can use to get the most out of this platform.

DON'T be afraid to cut loose. Even though Tumblr is a social media website through and through, this doesn't mean that you should take yourself too seriously. On this website in particular, it pays to cut loose and showcase some humor. After all, this is the type of content that Tumblr users seem to gravitate to the most. Whether it's through GIFs, short videos, or what have you, humorous content will net you followers.




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